The Carolina-B brand was born from my story as a mom wanting to offer the best to my first daughter who was born in August 2004.
As a parent, I took the measure of this responsibility which is mine with regard to the choices that I was going to make for my little girl..
This is how I started to read the labels in order to be informed about the products that I was going to choose for her..
Reading and understanding labels has proven to be complicated, this being reserved for an informed public ... I spontaneously developed a passion for cosmetics in order to know and choose in all clarity what should fit in our bathroom.
I quickly understood that conventional cosmetics did not meet my quality criteria and I therefore turned to home-made and organic products with the frustration of not finding products specifically formulated for the needs of frizzy hair..
Then in 2013 I was offered the opportunity to leave my job in investment and finance banking to start a business.
I immediately wanted to offer all mothers who cannot read a label a trusted brand for the care of their children's hair.
This is how I created Carolina-B First Premium Brand of natural hair products respectful of humans, of the environment and specifically formulated for the maintenance of frizzy frizzy hair.
